The holidays are one of the busiest times of the year - both online and in stores. Buyers are shopping for the perfect gift idea for friends and loved ones. But, what if a store is sold out and online shops are out of stock? Many shoppers look to eBay, where you can find almost anything and ordering is as simple as the click of a mouse.
Every eBay seller looks forward to the holidays and tries to remain competitive, but it takes work. There's always another vendor waiting to lower their price below yours or add a special bargain to get your customers. In order to stay afloat amongst all of the holiday hoopla, consider the following tips to make your business sparkle and shine during the holiday months:
Tip 1: Offer a gift wrap service. Many shoppers are pressed for time. Perhaps they are traveling out of town to spend the holidays with family, or maybe their family is coming in to visit them. Either way, the holidays take a lot of preparation and planning for everyone. Sometimes, gift wrapping is saved for the last minute and it can be a huge help if a business offers a convenient gift wrapping service. It's up to you whether to offer this service free or at a small fee but, either way, it's an option that will make your business stand out above the rest. Gift wrapping service is also a huge help to those last-minute shoppers.
Tip 2: Offer to gift ship direct to the recipient. Many families are forced to spend the holidays miles apart, so it's nice to be able to order something online and have it shipped directly to the person who the gift is intended for. This saves the buyer from having to pay shipping, get the item and re-ship to the recipient. By offering to ship a gift directly to the recipient, you will be saving your customer both time and money.
Tip 3: Package everything as if it were ready to be given as a gift. If you sell jewelry, ship in brand new gift boxes. If you sell clothing, fold it nicely and ship in tissue paper and a gift box. You get the idea. Always ship an item in such a way that the customer will have to do very little if the item is intended as a gift. If it's not a gift, and the buyer purchased it for themselves, they will be pleasantly surprised to receive such a nice presentation. Customers will always appreciate the extra effort, especially near the holidays.
Tip 4: If you know for certain that someone celebrates the holidays, include a holiday card in with their order. This is just a nice way to add a special little touch to every order and it's always nice to be thought of during the holidays.
Tip 5: Always make sure that any specialty services, which you make available, are noted in your auction description. Whether it be gift wrapping service, shipping a gift directly to the recipient or perhaps a shipping discount for multiple purchases, let your customers know of them. Don't go overboard with the typeface, but make sure it's bold and noticeable. Make your business stand out, and above, all the rest.
Mark Kenny is an eBay expert who specialises in launching eBay related online businesses. You can see his selection of his recommended eBay resources at: http://www.eBusinesseBooks.com or read his blog via http://www.Trading-Web-Solutions.com/blog
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